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October 2025
68 Petra Street, Palmyra
As specialists in Perth’s commercial property market, we deliver strategic advice and outstanding results. This case study explores the successful sale of 68 Petra Street, Palmyra—a tightly held, fully leased two-storey commercial asset on a 1,055sqm green-title site with mixed-use zoning and future redevelopment potential.
Well located just off Canning Highway with strong exposure and accessibility, the property appealed to both passive investors and value-add buyers. Our strategy focused on highlighting its secure income, stable tenancy profile, and long-term land value to drive strong engagement and competitive tension.
Senior Sales and Leasing Consultant
Realmark Commercial | Hardingham Team
$2M+
Sale Price
Premium result driven by strong buyer competition and a successful EOI campaign.
5%+
Yield Secured
Attractive return profile, reinforcing its appeal to income-focused investors.
9
Offers
Strong engagement from Realmark’s established investor network.
Our approach to marketing strategy and messaging
High-Impact Asset Positioning
Our messaging presented a clear, high-impact investment narrative highlighting the property’s net income of $118,758 p.a., attractive 5.49% yield, and strong underlying land value. By emphasising the secure professional-services tenancy profile, 1.55-year WALE, fully recoverable outgoings, and location advantages, the asset was positioned as a reliable suburban investment with future flexibility.
Comprehensive Digital and Investor Outreach
The campaign deployed a multi-platform digital strategy targeting active Perth and interstate buyers, combining commercial portal advertising with direct engagement through Realmark’s investor database and buyers’ agency networks.
Negotiation and sale process
To achieve the best outcome for our client, we elected to take the property to market via an Expression of Interest (EOI) campaign, closing on 16 October 2025. This strategy was deliberately chosen to create competitive tension in a market where quality suburban commercial assets are tightly held, while also giving serious investors the time and confidence to complete thorough due diligence.
The EOI format provided a transparent and credible framework for the vendor and allowed us to position the asset as a premium investment opportunity with significant long-term potential. The result was a highly engaged campaign that generated strong enquiry levels and multiple qualified offers, ultimately delivering an excellent outcome for our client.
The Sale represents the strong demand for core suburban tenanted investments with upside. A strong expression of interest campaign delivered an excellent result for the vendor. It represented a rare opportunity to acquire a green tittle 1,055sqm block with 6 tenants onsite with income upside.
Fletcher Wolpers, Senior Sales Representative
Summary
The property sold for $2.16 million, reflecting strong buyer demand and the success of a competitive Expression of Interest campaign.
Strategic marketing, clear value articulation, and targeted negotiation ensured the asset’s income security, redevelopment potential, and location advantages resonated with qualified investors, delivering an outstanding outcome for the client.
Senior Sales and Leasing Consultant
Realmark Commercial | Hardingham Team