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October 2025
68 Petra Street, Palmyra
As specialists in Perth’s commercial property market, our focus is to deliver exceptional service, strategic advice, and outstanding results for our clients.
In this case study, we examine the successful sale of 68 Petra Street, Palmyra, a tightly held two-storey commercial asset comprising eight fully leased tenancies across 489sqm of building area on a 1,055sqm green-title site. Featuring a blend of retail and office occupants, many long-standing, the property represented a rare opportunity within a flourishing suburban commercial precinct.
Located just off Canning Highway, one of Perth’s major arterial routes linking key business hubs, the asset benefits from strong passing traffic, excellent public transport access, and abundant nearby parking. With Mixed Use R50 zoning and future redevelopment potential, the property had broad appeal to both passive investors and value-add purchasers.
Our goal was to position this asset strategically to highlight its solid income fundamentals, stable tenancy profile, and long-term land value, ensuring maximum buyer engagement and competitive tension throughout the campaign.
Senior Sales and Leasing Consultant
Realmark Urban | Hardingham Team
$2M+
Final Sale Price
A premium result achieved through strong buyer competition and a well-executed Expression of Interest campaign.
5.49%
Yield Secured
The property delivered an attractive return profile, reinforcing its appeal to income-focused investors.
9
Multiple offers
Strong engagement from Realmark’s established investor network delivered strong engagement.
Our approach to marketing strategy and messaging
Our messaging focused on the property’s net income of $118,758 p.a., attractive 5.49% yield, and strong underlying land value, key attributes driving buyer confidence in the current market.
High-Impact Asset Positioning
To showcase the investment’s strengths, we crafted a clear narrative built around its secure income stream, location advantages, and long-term development flexibility. By emphasising the professional-services tenancy profile, strong WALE of 1.55 years, and fully recoverable outgoings, we positioned the asset as a dependable, income-producing suburban investment.
Comprehensive Digital and Investor Outreach
The campaign leveraged a multi-platform digital strategy targeting active commercial buyers across Perth and interstate investor networks. This included highly targeted advertising across commercial real estate portals; direct investor engagement through Realmark’s established buyer database and buyers agency contacts, tailored communications to local and national investors known to be seeking suburban office assets with strong yields,
Negotiation and sale process
To achieve the best outcome for our client, we elected to take the property to market via an Expression of Interest (EOI) campaign, closing on 16 October 2025. This strategy was deliberately chosen to create competitive tension in a market where quality suburban commercial assets are tightly held, while also giving serious investors the time and confidence to complete thorough due diligence.
The EOI format provided a transparent and credible framework for the vendor and allowed us to position the asset as a premium investment opportunity with significant long-term potential. The result was a highly engaged campaign that generated strong enquiry levels and multiple qualified offers, ultimately delivering an excellent outcome for our client.
The Sale represents the strong demand for core suburban tenanted investments with upside. A strong expression of interest campaign delivered an excellent result for the vendor. It represented a rare opportunity to acquire a green tittle 1,055sqm block with 6 tenants onsite with income upside.
Fletcher Wolpers, Senior Sales Representative
Summary
The property sold for $2,160,000, reflecting strong buyer demand and the success of our strategic campaign.
All of our tailored efforts culminated in an exceptional result for the client. The sale achieved a price of $2.16 million, underpinned by a competitive Expression of Interest campaign that attracted multiple qualified investors. The outcome not only aligned with the asset’s strong underlying fundamentals but also demonstrated the effectiveness of our positioning strategy in a market where high-quality suburban commercial properties remain tightly held.
This result driven by strategic marketing, clear value articulation, and a methodical negotiation process highlights the expertise of our team in securing premium outcomes for commercial clients. By understanding investor motivations and presenting the asset’s income security, redevelopment potential, and location advantages, we ensured the property resonated with the right buyers. The sale of 68 Petra Street, Palmyra stands as a testament to our informed strategy and personalised execution.
Senior Sales and Leasing Consultant
Realmark Urban | Hardingham Team